ABOUT GUY LONGWORTH

Guy Longworth
Founder & CEO Annapurna

EXPERIENCE CHANGES HOW YOU SEE THINGS.

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For more than 30 years, I've led businesses, served on boards and worked alongside CEOs and executive leadership teams through growth, transformation and change.

I've worked across Fortune 500 companies, private equity-backed businesses, venture-backed startups and family-owned enterprises — experiencing firsthand the opportunities, pressures and difficult decisions that come with leadership.

Along the way, I've learned that experience doesn't give you all the answers.

It gives you perspective — the ability to recognize patterns, challenge assumptions, ask better questions and bring sound judgment when the path forward isn't obvious.

That's the perspective I bring to my work with leaders today.

A blue watercolor drawing of Annapurna Mountain with a blue flag on top

EXPERIENCE

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I've spent my career in the room where the difficult decisions get made.

I've served as a CEO, CMO and board director, led businesses and teams, and worked alongside founders, investors and executive leadership teams.

My experience spans companies including Sony PlayStation, Intuit, Kellogg's, Serta Simmons, Farmers Business Network and GHD — from global corporations to entrepreneurial businesses where every decision can change the trajectory of the company.

I've led through growth, transformation, turnarounds and uncertainty — often making consequential decisions without complete information.

Those experiences have shaped the judgment and perspective I bring to my work today.

I grew up in the North of England and have lived in the San Francisco Bay Area since 2006. I'm married with three grown children, and outside work you'll most often find me playing golf, following Manchester City, hiking somewhere beautiful, competing at the poker table, or spending time with family and friends.

A man climbing a mountain looking off into the distance

WHAT QUESTION MATTERS MOST TO YOU?